Online video giant YouTube is just getting bigger and bigger. More and more companies want to improve their awareness through YouTube. Also, YouTube has been working on its advertising efficiency. It's said that YouTube is tesing a new advertisement scheme called 'First Watch'. So far there have been only two reports about the new advertising program. So I'm going to pick the keypoints from these two reports.
The first report is posted by New York Times. Below are the keypoints of this report:
1. Recently, more and more Internet users' attitude towards 'pre-roll' ad over a video have softened.
2. The new ad program 'First Watch' is to expand the opportunities for advertisers. This kind of ad appears only once when a user views a video on YouTube the first time each day.
3. 'First Watch' is currently rather successful. As Baljeet Singh, senior product manager for video monetization at YouTube said:"The commercials on the youtube.com home page have been "highly successful[..]"
4. The First Watch program is only available to YouTube partners.
5. Here are some advertisers who have been involved in 'First Watch': Tommy Hilfiger, Hotels.com, the Lifetime cable channel, the Macy's unit of Macy's Inc. and Virgin Mobile.
6. The new ad delivery scheme is generating click through rates at about 1 percent, which is higher than normal advertising.
7. The advertisers declined to discuss what YouTube was charging them for the First Watch preroll. But it's "but less expensive" than YouTube YouTube charges normally.
The second report is from the TheNextWeb.com. Generally, it has some similar views with the first report. So I will not go into the detail of it.
You might think the title of this post is so strange. I just don't know how to express myself about knowing this news in a sentence.
The news is that Google Chrome has shot a short video advertisement with Lady Gaga featuring her fans; and the background music of the video is Gaga's new single 'The Edge of Glory'! Little monsters, now paws up and watch this amazing video. To download it, you can use Leawo YouTube Downloader.
Google Chrome is my favorite web browser. Lady Gaga is one of my favorite pop singers. Google Chrome makes me browse web pages more faster than using other web browsers. Lady Gaga bring me good music and teach me to be proud of myself. I mean both Chrome and Gaga make me a better life to live. I appreciate them much.
Just as ChipChick said:"The commercial is quite brilliant and pretty much a win-win for both Gaga and Google, since it helps Gaga promote her upcoming Edge of Glory single as well as Google Chrome to all of Gaga's fans."
It took Gaga and Google 10 days to shoot the video ad (from May 8th to May 18th). Let's As Gaga's The Edge of Glory begins, the video shows that Gaga contacts her fans with Google's owned developed web browse – Chrome and tells the little monsters:"listen up, little monsters!". Then Gaga is seen running on a bridge. In fact, the bridge is Brooklyn Bridge in New York City. The video continues with Gaga's fans' own-made covers of The Edge of Glory. The videos switches scenes between Gaga dancing on the bridge and contacting with her fans in front of a computer, telling them 'you are all beautiful' and 'You're all superstars. You inspire me!'. It's a touching video though it's an advertisement.
And don't forget that Gaga's Born This Way album is going to hit the web tomorrow!
Today we talk about an African movie - Viva Riva!.
African movies rarely have the ability to step into the International film big stage, except a few South African movies. Viva Riva! is an African movie and has successfully brought international attention, but it's a Congolese movie, surprise? The film was co-produced by Congo, South Africa and France and was the biggest winner at the 7th African Movie Academy Awards in 2011 winning awards including Best Production Design, Best Picture, Best Cinematography, Best Director, Best Supporting Actor and Best Supporting Actress.
YouTube hosts the official trailer of 'Viva Riva!' so you can go to YouTube and watch the trailer to have a general idea of the film. You can download Viva Riva! movie trailer from YouTube with Leawo YouTube Downloader, which is totally free.
'Viva Riva!' trailer is here: http://youtu.be/GyjBiIgafGY
Let me explain the film's name first. Riva is a Congolese male name; Viva is a new English word which means Hoory or Long Live. Riva is the main male character and has done some striking things in the film. It's a crime thriller film and was directed by Djo Tunda Wa Munga.
Storyline of Viva Riva!
Riva is a small time operator who has just returned to his hometown of Kinshasa, Congo after a decade away with a major score: a fortune in hijacked gasoline. Wads of cash in hand and out for a good time, Riva is soon entranced by beautiful night club denizen Nora, the kept woman of a local gangster. Into the mix comes an Angolan crime lord relentlessly seeking the return of his stolen shipment of gasoline. Director Djo Tunda Wa Munga's Kinshasa is a seductively vibrant, lawless, fuel-starved sprawl of shantytowns, gated villas, bordellos and nightclubs and Riva is its perfect embodiment.
Cast
Patsha Bay - Riva
Manie Malone - Nora
Hoji Fortuna - Cesar
Marlene Longage - the Commandant
Alex Herabo
Diplôme Amekindra
More information
- Directed by Djo Tunda Wa Munga
- Produced by Michaël Goldberg, Steven Markovitz, Djo Tunda Wa Munga, Boris Van Gils
- Written by Djo Tunda Wa Munga
- Editing by Yves Langlois, Pascal Latil
- Release date(s) September 10, 2010 (Canada), February 18, 2011 (UK)
- Running time 96 minutes
Screengrabs of the film
Thanks for your interest in my blog and hope I can offer you more and better information in the future.
Today I would like to talk about Mother Monster Lady Gaga's new 'Born This Way' single 'Hair'. Her BTW album will be released next Monday on May 23, 2011. 'Hair', the BTW single, was released to iTunes for digital download this Monday afternoon. Now listen to the song from the YouTube audio clip below and tell us how do you like it in the comment section.
To download the song, check Leawo Free YouTube Downloader.
So far 4 singles from the forthcoming album has been released, they are 'Born This Way', 'Judas', 'The Edge of Glory' and 'Hair'. Gaga has expressed who she is very well with these songs. 'Born This Way' tells us that we all born in a special way and just be confident no matter who you are. 'Judas' is a metaphor for the darkness in your mind, "honoring your darkness in order to bring yourself into the light", as Gaga explained the song's meaning. 'The Edge of Glory' is inspired by the death of her grandfather. As for 'Hair', it's similar to 'Born This Way', preaches the importance of embracing your personality and being comfortable with who you are.
From the song, I think Gaga remembers where she came from and how she grew her personality in her adolescence. Gaga was thought to be different from her classmates whe she was in high school. At that time, her look, her clothes and her hair are 'wired' in her parents' eyes. Previously, Gaga said that "My mom would even cut my hair when I was asleep because I had really long split hairs, because I liked it really long like a hippy", as reported by Contact Music. As you can imagine the feeling that Gaga wants to express in the song.
Here is the lyrics of Lady Gaga – Hair
[Lady Gaga - Verse 1]
Whenever I dress cool,
My parents put up a fight
And if I'm a hotshot,
Mom will cut hair at night
In the morning I'm sure of my identity
I scream Mom and Dad
Why can't I be who I wanna be?
I just wanna be myself,
And I want you to love me for who I am
I just wanna be myself,
And I want you to know, I am my Hair
[Chorus]
I've had enough
This is my prayer
That I'll die living just as free as my hair
I've had enough
This is my prayer
That I'll die living just as free as my hair
I've had enough
I'm not a freak
I must keep fighting to stay cool on the streets
I've had enough, enough, enough
And this is my prayer, I swear
I'm as free as my hair
[Lady Gaga - Verse 2]
Sometimes I want to rock on some highlights
Just because
I want my friend to think that I am dynamite
And on party, roxy, high school dance
I got my bangs too hard
That I don't stand a chance
A chance
I just wanna be myself,
And I want you to love me for who I am
I just wanna be myself,
And I want you to know, I am my Hair
[Chorus]
I've had enough
This is my prayer
That I'll die living just as free as my hair
I've had enough
This is my prayer
That I'll die living just as free as my hair
I've had enough
I'm not a freak
I must keep fighting to stay cool on the streets
I've had enough, enough, enough
And this is my prayer, I swear
I'm as free as my hair
[Bridge]
I just want to be free, I just want to be me
And I want lots of friends that invite me to their parties
I don't wanna change,
And I don't wanna be ashamed
I'm the spirit of my Hair
It's all the glory that I bare
I am my Hair!
I'm my hair, I am my hair
It's all the glory that I bare
I'm my hair-am my hair
I'm my hair-am my hair yeah!
[Chorus]
I've had enough
This is my prayer
That I'll die living just as free as my hair
I've had enough
This is my prayer
That I'll die living just as free as my hair
I've had enough
I'm not a freak
I must keep fighting to stay cool on the streets
I've had enough, enough, enough
And this is my prayer, I swear
I'm as free as my hair
Every morning when we spread out newspapers or open news websites to read what's happening all over the world, we're reading news or events covered by journalists, whose job is to find out newsworthy things happen around us and the truth behind these things. We might have got used to reading news and seldom think of the price paid to obtain them. Sometimes journalists have to risk of being arrested or even killed when they try to cover some important events. The fact is that every year there have been journalists got killed or imprisoned on line of duty.
YouTube has been developing rapidly since it was founded. It is the biggest video sharing websites and serves video streams uploaded by people all over the world. YouTube is not only a place where you can find and share interesting short video clips, but also plays an important part in many areas, such as culture, society and Politics with its all kinds of channels.
Steve Grove, Head of YouTube News and Politics announced the official launch of Journalists Memorial Channel on YouTube. Grove made the announcement on YouTube blog yesterday. "This channel will become a digital version of the Newseum's Journalists Memorial, which is re-dedicated annually to honor journalists worldwide who have died during the preceding year. This year, 77 names are being added to the list of the more than 2,000 journalists who have been recognized for their sacrifices since 1837", as Grove said in the post.
Check this if you want to download the video above.
Grove also ask volunteers to find out and submit videos about journalists taking big risk doing their work to the channel, which currently has totally 11,192 views. By this way, the channel can collect more videos about fallen journalists and pay more tribute to them.
Hello, this is the beginning of the third week in May. When entering the new week, let's first look back at the most popular videos last week on YouTube. Things have been changing all the times. So do people's favorite videos on YouTube.
According to YouTube Trends - YouTube's official trending topics indicator that updates very day to show you what videos are having the most views at the moment on the video site, YouTube hit maker Ray has been hot on the site. Two videos made by him have been included in the top 9 chart. Also, newly uploaded video of a deadly twister closely tracked by a brave guy with camera has drawn 5 million views. And don't forget the talking dog and President Obama's speech at the White House Correspondents' dinner.
The videos below are the videos that have drawn the most views during last week. They are ordered by total views. Now let's begin the top 9 viral videos review and tell us which one is your favorite video in the comment section. You can simply use (Leawo) Free YouTube Downloader to download them to your hard drive.
#9 OFFICIAL HD Let's Move! "Move Your Body" Music Video with Beyoncé – NABEF
#8 Talk to Me, Goose!
#7 4/27/11 - Tuscaloosa Tornado
#6 Elephants Touch Me
#5 "Harry Potter and the Deathly Hallows - Part 2" Trailer 1 (Download it)
#4 President Obama on Death of Osama bin Laden
#3 President Obama at the 2011 White House Correspondents' Dinner
#2 AA-12 Fully Automatic Shotgun!!!
#1 Ultimate Dog Tease
BTW, Lady Gaga's Judas music video is even more popular than the 'Ultimate Dog Tease' video.
Salar Kamangar, Head of YouTube announced that the video site was adding 3000 more movies to its movie rental channel for the users in the U.S.. Kamangar wrote a post about the news on YouTube blog on May 9. From now on, you can watch blockbusters such as The King's Speech at home as long as you open YouTube and pay a few dollars for the movie streaming service.
The newly added 3000 movies are streamed via the new partnership with known studios include Warner Bros, Universal and Sony Pictures. New movies available include Oscar-winner The King's Speech, Inception, The Green Hornet, Little Fockers and Despicable Me.
According to The Hollywood Reporter, "Rentals at YouTube start at $2.99 for library titles and $3.99 for new releases. Renters have 30 days to watch their chosen film but only 24 hours to finish once they have begun streaming."
"..you're spending just 15 minutes a day on YouTube, and spending five hours a day watching TV. As the lines between online and offline continue to blur, we think that's going to change", Salar Kamangar said.
YouTube wants to elongate users' stay on the site by the movie rental service. YouTube now offers not only full-length popular movies, but also some extras things include free behind-the-scenes videos, cast interviews, parodies, clips and remixes from YouTube's unique community of content creators. You can also view the movie reviews and comments from Rotten Tomatoes in the movies pages so that you can decide which movie to watch.
You can go to http://www.youtube.com/movies now to begin your movie experience on YouTube.
Off topic:
Leawo [Free] YouTube Downloader is a free FLV video downloader that can download videos from most videos sites.